Crafting A Digital Marketing Plan

For years, when asked, what is it you actually do? I always struggled with crafting an appropriate answer. How could I best encapsulate that what I aimed to do was carve a digital narrative, one that resonates with your ethos, answers the right questions, and looks good!

The Journey Begins With...

Understanding your business from every perceivable angle. Crafting a digital presence that's authentic and engaging is the cornerstone of any genuine Digital Marketing plan.

Discussions that sprout creativity and brainstorming sessions that unveil the facets of your business are often the first steps of constructing a good SEO research plan.

Research, really is the light in the dark, highlighting the areas where your content can shine by providing answers and fostering engagement. It's about delving into the nuances, identifying what your audience seeks, and being there with the right content at the right juncture.

Content Topic Libraries

Consider, for a moment, you're a purveyor of non-toxic cleaning solutions. Your research unveils a thirst for knowledge on the long-term benefits of chemical-free cleaning. Here's your cue to build content libraries addressing these queries, providing insights on non-toxic cleaning solutions for a multitude of scenarios – be it homes safe for newborns or cars free from harsh chemicals.

Pillar Pages: Your Digital Compass

Once your content libraries are bustling with insightful articles and engaging videos, pillar pages act as a catch all net that drives your audience down the funnel to conversation.  They act as compass, a temperature gauge, where performance metrics must be monitored.  Understanding what resonates and what doesn't allows for continual refinement of your digital strategy, ensuring your content remains fresh, engaging, and insightful.

Broadening Your Horizons

Utilize social channels to further your reach, showcase your expertise, and allows you to engage in conversations that matter. 

Encourage discussions, seek feedback, and let your audience know their voice is heard. Engaging in meaningful conversations enhances your digital presence by potentially unveiling pain points, or the building blocks that could seed the next big idea.

Crafting an engaging digital presence is more than just a checklist; it's about nurturing a continual journey, where every click, share, and comment is a step closer to improved ROI.