Work Summaries & History

Elevating Neoteryx's Digital Footprint

My relationship with Trajan initially began with Neoteryx, a company they later acquired. I was originally tasked to revamp several key landing pages using their latest HubSpot template, ACT 3.0. However, as our collaboration evolved, so did the scope of my role. I took the helm of a complete site migration to the ACT 3.0 template. Working closely with leadership and the sales and marketing teams to roll out a new UX/UI and help develop several marketing campaigns. 

Custom Photography: high-quality imagery that reflects Neoteryx's brand identity and engages their audience.

Corporate Video Production: Our custom videos effectively communicate Trajan's mission and services, enhancing their digital storytelling.

Revitalizing Digital Presence

When Southwest Fair Housing Council (SWFHC) contacted me, their website was caught in a time warp. Operating on a seven-year-old template, it had become a cobweb of broken links, missing images, and erratic layouts. This visual mess was especially contentious since one of their primary online audiences was individuals with disabilities.

Replace outdated Squarespace Template with a modern one allowing for various updates and Intergrations to resolve long-standing issues

Convoluted Navigation was resolved with better hierarchical organizational approach to navbar

Blogs to address Different Audiences

Creation of Branded Newsletter

Custom AI imagery for both Print and Web use.

Source of Income Campaign Mangement. Below a sample of the two Radio Spots in English and Spanish.

Empowering Independence Through Digital Solutions

Direct, a Center for Independent Living (CIL), supports individuals with disabilities. Their outdated WordPress site was a jumble of problematic pages, leading to a complete rebuild. Key to the redesign was ensuring accessibility, following Web Content Accessibility Guidelines (WCAG) and Section 508 standards. Since the site's completion in early 2022, I’ve provided continuous digital marketing consulting to ensure their online presence remains effective and engaging.

Custom A.I. and Vector Image Creations

Improved Social Media engagement

Base10 Genetics: Transforming Nutrigenomics

From email campaigns to website migrations, discover I enhanced Base10 Genetics' digital presence and customer engagement.

Led the transition of website management to HubSpot, streamlining content creation and launching a company blog.

Developed a series of Branded program PDF's that communicating the various Nutrigenomic and AP based Infectious Diseases Management program

Developed a B2C email enrollment/onboarding campaign for the Covid 19 program, boosting customer engagement.

Launched and managed social media channels, increasing brand visibility across platforms.

John Paul Mitchell Systems, Century City, CA

• Appointed as the first SEO Specialist, defining and executing best practices to drive traffic to product and education websites for this major hair care brand.
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• Successfully transitioned the Education site from a subdomain to a subfolder structure, optimized HTML code, and updated Google Analytics tracking, improving site performance across 100+ school sites.
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• Partnered with developers to implement technical SEO improvements, including schema, page speed optimization, and code refinement. Enhanced site speed through code compression, optimized JavaScript placement, and CSS management.
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• Managed Google+ business pages for the school network, addressing issues and coordinating communications between school owners and Google.
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• Conducted a comprehensive SEO audit on the corporate product site, driving content strategy through keyword research and blog optimization to boost engagement and performance.

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Social Networx, Rancho Cucamonga CA

• Led digital marketing and SEO strategies for this ad agency servicing real estate professionals, overseeing content marketing, and online branding initiatives.
  
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• Managed web development teams, mentoring staff on CRM systems, CSS, and SEO-friendly design. Partnered with Placester for optimized web development solutions.
  

• Engaged clients in brand identity projects, creating website content and business proposals. Developed self-service guides for MLS/IDX WordPress templates, freeing up team resources.

• Boosted company visibility through print, web marketing collateral, and voice talent contributions for promotional videos.

Neoteryx LLC, Torrance, CA

• Led the strategy and execution of all digital marketing efforts, propelling the growth of Neoteryx’s disruptive microsampling device. Achieved a 300% increase in online lead generation by consolidating website subdomains and overhauling the user interface for improved accessibility.
  
  
• Managed creative and regulatory initiatives across HubSpot UX, art direction, photography, videography, and web development, leveraging tools like Google Analytics, Search Console, and AdWords to refine marketing strategies.
  
  
• Conducted thorough market research and implemented SEO-driven content, significantly boosting website traffic. Delivered a 100% year-over-year increase in overall traffic and a 200+% surge in organic site visits. 
  
  
• Reorganized digital resources and compiled research papers, posters, and other resources to better enable site visitors to download materials and generated a consolidated document summarizing the list of all analytes successfully extracted by the Mitra device. The combination of these improvements led to a 100% increase year over year in traffic and uptick of 200+% increase in organic site traffic.

Shubies Marketplace, Marblehead, Massachusetts

I was tasked with converting Shubies’ legacy website into an e-commerce platform. After initial consultations, I identified critical issues with their outdated point-of-sale and ERP systems that hindered inventory management and reporting. I recommended migrating to SQUARE Inc. Which streamlined their entire business model and resolved operational inefficiencies. The successful launch of the new e-commerce site took place in Q1 of 2021, improving both online and in-store functionality.

Tribeca Companies, Private Equity, San Francisco CA

The goal was to rebrand and reimagine Spot On Sciences to Verospec (see concept logo below) with the aim to expand into a variety of microsampling technologies and accessories.  However, the project was never executed due to the company's decision to start-up a COVID testing company during the pandemic.  While there though I initiated and executed several marketing/PR projects to improve Spot on Sciences brand, SEO/online equity

• Migrated Spot On Sciences to HubSpot, setting the foundation for SEO growth and improving site navigation and user experience.

• Directed email marketing campaigns, automated workflows, and ensured compliance with regulatory standards.
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• Led PR initiatives with Racepoint Global (RPG) to increase industry relevance and engagement.
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• Developed a strategic marketing outreach plan and 2020 budget, focusing on targeted engagement, including trade show participation.
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• Simplified the resource library, consolidating it into one user-friendly page for easier access.
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• Collaborated with lead scientists to create a pivotal analyte panel, showcasing device versatility for hormones, infectious diseases, DNA/RNA, and more, resulting in strong lead generation.
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• Provided an easy-to-use HubSpot template for non-technical, junior team members to work with for updates.

• Assisted the sales team with transitioning to HubSpot Sales Pro, unifying marketing and sales analytics under one platform.
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• Managed Google Analytics and Search Console, utilizing advanced tools for deeper SEO insights and performance monitoring.
  

Moderustic, Rancho Cucamonga

• Expanded responsibilities from basic HTML tag updates to redesigning the layout and enhancing technical SEO for this producer of custom metal and glass fire, water and light fixtures.

• Established the company’s first Google Analytics account, enabling data-driven decisions that led to significant site improvements and a shift toward custom work as a primary revenue source.

• Launched a new e-commerce platform using Volusion, resulting in a 5X increase in online sales. Created product marketing collateral, and expanded the company’s digital presence via Facebook and Google+

IEHP HMO, San Bernardino, CA

• Oversee internal communication/Advertising team. Support and maintain corporate objectives & branding guidelines.
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• Further develop the branding identity and public reputation.
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• Manage new product campaigns both in content and design - Direct Mail letters, Newsletters, Billboards, all print collateral design, logos, custom vector Illustrations, Event materials, Press Releases, all internal working papers.
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• Initiate proactive marketing solutions.
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• Operational Improvements
• Restructured department server database for better usability. Bringing about a clearer logical structure.
• Indoctrination of InDesign CS3 as standard platform for entire marketing team. Effectively resolving compatibility issues between writers and designer. Resulting in increased workflow.
• Redesigned project tracker and project folders. Similarly EXCEL docket tracker is updated to match. Simplifying project-tracking ability by team and admin.
• Identified & corrected variety of technical glitches, resulting in seamless communication amongst all departmental computers.
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• Notable Accomplishments
• Created a Standards Manual and P&P guidelines
• 3 GOLD HBRMA awards. 3 Bronze ADDY Awards. 

Liberty Resources, Inc. Philadelphia, PA

Liberty Resources, Inc. is a non-profit, consumer driven organization that advocates and promotes Independent Living for persons with disabilities. I was hired to formalize their Social Coordinator modules into templates for import into their online training tools.

• Establish reusable, well formatted Power-Point and Microsoft Word templates that are able to be saved into different friendly disability formats. 
• Design a custom layout while abiding to specified disability user style guidelines.

Dameron Communications, San Bernardino, CA.

Dameron Communications is integrated marketing solutions company with strong government and public relations. Clients range from government candidate campaigns, education, and private business’s.  Initially to hired to create their capabilities brochure, work was extended to working on campaign creation for Carden Virtual Academy.

• Create 4 custom illustrator icons for agency services
• Create a reusable Microsoft work template. Established a consistent grid layout w/ type and design treatment.
• *Carden Virtual Academy Campaign creation – Copywriting and Design for:
• Flash Web banners,
• Direct mailer AD
• Radio spots.
• TV Commercials

Logical Design Data Base. Boston/NYC

Logical Design Database Solutions is a Boston/NYC based company helping businesses with custom application development, web to database integration, data modeling and business process analysis. Their initial website had become discomfiting to their growing and reputable cliental. I was contracted to re-design and rebuild their website; their requirements necessitated that the design should be both minimal/corporate while modern and savvy.

• Copywriter/Editor – Edited and rewrote website content stronger flow.
• Branding - Created first corporate logo. Applied consistent treatment for both website and paper collateral.
• WebDesign - Complete redesign and overhaul of previous HTML pages delivering a stronger online presence better appealing to larger clients.
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Navin Haffty and Associates, Norwell, MA

• Graphic Design – Corporate materials, ranging from tradeshow banners, photo retouching, illustration, corporate invites etc.
• WebDesign – Art Direction and structural framework (All html pages). Managed aspx scripter for dynamic page content. Webmaster, maintain and apply upgrades when necessary. Further have contributed html upgrades and design to sister company navingroup.com.
• Online Marketing, SEO - Utilization of keyword research to body content and html page titles. Extensive link building and keyword rich title page content have yielded N.H.A the number #1 organic search result within Google for their niche. “Meditech Consultants”
• Editor – Some editing applied for either trimming, stronger logical flow, or for stronger sales language

Robert Haff International– The Creative Group www.creativegroup.com 

Part time, Production Web & Print Aviva USA, Quincy, MA,

• Extreme attention to detail was necessary during this complete overhaul/renovation to company’s entire print collateral, both in content and design. Working extensively with Photoshop CS 2 and Quark 6.5
• Successful time management and work accuracy lead to extended contract. My talents where then applied to the I.T. Dept for a thorough update to their HTML pages while simultaneously testing the environment and documenting functionality of updated materials.

Part-time, Production Art, Nova, Quincy, MA,

• Worked daily with Illustrator CS2, Photoshop CS2, InDesign CS2 and Quark 6.5, to generate and successfully complete high volume client advertising print campaigns for 2006.
• Project task included National Billboards, Magazine AD’s, brochures, Flyers, and promotional coupons for both Corporate purposes and franchisees needs. 
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Front Gate Realtors. San Bernardino, CA

• Illustration – Custom vector art logo creation.
• Graphic Design – Collateral pieces included; street sign, business card, and Print AD template for magazine spread.
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Builder Architect Magazine. Inland Empire, CA (5 issues)

• Photography – Photographed 3 covers for the magazine.
• Graphic Design – Work on call basis to art direct and produce print AD’s magazine clients. Further duties included quality control of deliverables by or publication.

Market Consulteks, Colleyville, Texas

• Graphic Design – Created 3 postcards for nationwide direct mail campaign

The Henderson Group. Boston, MA

• Illustration – Created 6 logos, customized by office locations. Successfully based all 6 logos on 1 general art direction.
• Graphic Design – Working papers (envelope, business card, letterhead) for all 6 offices.

Silvertone Bar Grill, Boston, MA

• Photography – Photographed restaurant for use in marketing collateral
• WebDesign – Art directed and build HTML website. Hired and managed aspx page developer for client bulletin board page on site.
• Graphic Design – Created custom invitations for fundraiser and private parties.

Grand Prix Café. Cambridge, MA

• Illustration – Custom vector art logo creation.
• Graphic Design – Print sales collateral business card

Franklin Realty Advisors Inc. Boston, MA

• Graphic Design – Art directed and created working template for their realty tombstone book.
• Editor – Some editing applied for either trimming, stronger logical flow, or for stronger sales language

In-Touch Direct Labels, Falmouth MA

• Photography – Photographed restaurant for use in marketing collateral
• WebDesign – Art directed and build HTML website. Hired and managed aspx page developer for client bulletin board page on site.
• Graphic Design – Created custom invitations for fundraiser and private parties.

Aimee Empey 3-D artist

• Photography – Photographed client in work environment - for use on website
• WebDesign – Art directed and build HTML website.

Larry Dudman Property Rental website, Provincetown MA

• Photography – Photographed property - for use on website
• WebDesign – Art directed and build rental website.

KCP photography Studios, Laguna Beach, CA

• Graphic Design – Created a series of print AD’s for magazine publication.

Elizabeth Gaffney, headhunter services. Laguna Beach, CA

• Illustration – Custom vector art logo creation.
• Graphic Design – Designed business card.
  
  

Girard Systems, San Clemente CA

• Spearheaded marketing and advertising initiatives encompassing print material, national magazine campaigns, brochures, flyers, in-house working papers, company website, certificates, order forms, technical manuals, trade show graphics, and promotional collateral.
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• Exercised strong written communication skills to author press releases and marketing copy.
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• Gracefully balanced simultaneous projects negotiated printing and advertising costs, and administered database of business transactions.
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• Merged expertise in photography and Adobe Photoshop to enhance and optimize photos. 

Education

00-02 Chapman University, Magna Cum Laude, BA Degree in Advertising ~ Minor in Graphic Design

• Member, Lambda Pi Eta (top of class) and Gamma Beta Phi Honor Society (top of school)
• Voted as Having Most Promise in Professional Advertising
  
  

1993-1996 AA Degree, Fullerton College

• Dean's Honor Roll and Recognized as Most Creative Video Student