Graphic and Natural Language Processing (NLP) AIs are presently in the process of mass adoption and are quickly and stealthily changing how digital marketing is done. And in my opinion, for the moment, are extraordinary tools that are powerfully helpful. However, I'm uncertain of where all this is headed, but I'll circle back on that later.
Utilization of NLPs: The Digital Marketing Benefits
For the past two years, my working relationship with AIs has been largely positive. As a self-employed individual, I look upon ChatGPT and Midjourney (along with several other AIs) as my Gen-1 robot employees — primarily used for research/content development and custom graphics.
Content Creation
Research and 1st-draft content generation are among the principal benefits of working with AI language models. What used to take me days can now be done in hours. But let me clarify by using this very article as an example of how I work with these types of AIs.
Step 1. This morning, I had the idea to share my working experience with AI. So, I entered the concept into the Keywords Everywhere extension within ChatGPT to generate a preliminary blog outline.
Step 2. I then took that and asked my Windows OS built-in AI Copilot to provide references and examples to support the ideas within the outline, which I then reviewed to refine the areas I wanted to focus on.
Step 3. I then return to ChatGPT with a refined outline and prompt the AI to generate a blog; I usually request at least two versions. Here is an example of the prompt, not in its entirety, but just to give you a general idea. "You are an expert copywriter who writes detailed and thoughtful blog articles. You have an Authoritative tone of voice. You have an Informative writing style. I will give you an outline for an article, and I want you to expand in the US English language on each of the subheadings to create a complete article from it. Please intersperse short and long sentences. Utilize common and industry-specific nomenclature to enhance originality."
Step 4. I then bring that 1st-draft into Grammarly and utilize its services to edit and rewrite the content into something more personal. Most of the original AI content was discarded for this blog, and for example, this step-by-step content was created on the fly as I was editing. But as many know, assuming the role of editor is far easier than staring at a blank screen and creating something from scratch.
Step 5. Use an AI graphic generator to create custom image(s) that visually represent the subject matter.
SEO Optimization
Once the article has gone through my personal edits, I will often return to ChatGPT and request an SEO review of my first draft, including the META data for the page. Again, refinements are usually necessary, but with the Keywords Everywhere extension for ChatGPT, my SEO efforts have been expedited. Specifically, long-tail content development is now a breeze with this extension, which also works as a browser plugin, keeping me up-to-date on the latest search trends.
Content Ideation
As stated above, AI can assist in generating ideas/content, and with the recent upgrades to the web in real-time, today's content better reflects current trends/data. Further, as alluded to earlier, I use Copilot for research. It's the only AI that cites its sources by default, and thus, it is the one I most often rely on for data gathering. Here is a quick breakdown of what I've identified as marketing strengths for the various NLPs.
- ChatGPT4o: Content Outlines, SEO, and first-draft creations
- Copilot: Research
- Gemini: In my opinion, Gemini's language translation services are the best. It has also proven itself to be a fine editor. I often use Gemini to cut through the wordiness of ChatGPT content, especially if I need to reduce content without sacrificing intent.
Accuracy Through Historical Conversation Building | ChatGPT's Memory Function
One of the earliest things I did right was keep my conversations about my various clients in their own personal chat boxes. This allowed ChatGPT to build upon all the work we did together, which then allowed me to ask questions like,
based on your knowledge and understanding of client ______, write a high-level summary about their services. This self-referencing memory feature helps improve content accuracy and uniformity in style, ensuring consistency.
A.I. Graphic Generators Are Cost Effective and Accelerate Project Completion
AI graphic generators can yield content-specific imagery, bringing a whole new level of customer service to image generation at a fraction of the cost compared to human custom illustration services. A few words can now render a unique subject-specific image in seconds, making stock photography sites ever more obsolete in the face of tailor-made image stylizations.
Note. I predict that Midjourney's character consistency updates (specifically the --cref and --cw parameters) are indicators of what's to come. Someday soon, product-based companies will likely be able to upload their products to custom AI servants who will intimately know their products from all angles, allowing for what is already possible but with the added benefit of their product(s) being used by whomever, wherever. Essentially making expensive photo/video shoots obsolete.
Novel Design and Creative Innovations in a Matter of Seconds
As a supplemental thought, I wanted to bring attention to the ability to use Graphic AIs to explore design concepts. Anyone who has spent any time with AI graphic generator knows the somewhat frightening level of creativity and complexity that can be rendered in a matter of seconds. These tools can, and are, offering innovative design concepts and variations on old themes that companies with the means to execute will undoubtedly secure their industry leadership. See below for a few concept samples I quickly prompted Midjourney for...
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