Client: Trajan Scientific and Medical
Services: Redesign HubSpot property Neoteryx.com, Build B2B HubSpot site for Monitoryou business unit, Improve Technical SEO scores, SEO research/content development, Tracking & Analytics, Photography, Custom corporate video.
About: My relationship with Trajan initially began with Neoteryx, a company they later acquired. I was origianlly tasked to revamp several key landing pages using their latest HubSpot template, ACT 3.0. However, as our collaboration evolved, so did the scope of my role. I took the helm of a complete site migration to the ACT 3.0 template. Working closely with leadership and the sales and marketing teams to roll out a new UX/UI and help develope several marketing campaigns. My web design projects are never simply a facelift but about diving into SEO research and utilizing various analytics tools to ensure smart, strategic content development. Today, my focus with Neoteryx is ongoing SEO research/content development, custom photography, copywriting, and serving as their HubSpot webmaster.
Overview
A Few Highlights
Blog Redesign
The previous Neoteryx blog was built on outdated HubSpot technology, which made updates complex and time-consuming. By migrating to a new, modern template, we streamlined the user experience, significantly boosted page speed, and improved overall site functionality—even if it meant letting go of some old features. This update ensures a smoother, faster, and more consistent experience for users, aligning the blog with current digital standards.
Before / After
Complete Site Migration to ACT 3.0
Migrating to the ACT 3.0 template significantly improved page loading speeds and created a more cohesive user experience.
Below the updated Product Resources page.
Before / After
Complete Site Migration to ACT 3.0 (Continued)
This upgrade also allowed us to leverage HubSpot's enhanced Brand Kit, which streamlined the site's overall design and branding consistency. The result is a faster, visually unified website that better serves its audience.
Below the updated Laboratory Directory page.
Before / After
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Neoteryx Corporate Video
In partnership with http://www.singhdirector.co/ I co-directed the following video for Neoteryx.