Client:
Services:
Redesign HubSpot property Neoteryx.com, Build B2B HubSpot site for Monitoryou business unit, Improve Technical SEO scores, SEO research/content development, Tracking & Analytics, Photography, Custom corporate video.
About:
My relationship with Trajan initially began with Neoteryx, a company they later acquired. I was originally tasked to revamp several key landing pages using their latest HubSpot template, ACT 3.0. However, as our collaboration evolved, so did the scope of my role. I took the helm of a complete site migration to the ACT 3.0 template. Working closely with leadership and the sales and marketing teams to roll out a new UX/UI and help develop several marketing campaigns. My web design projects are never simply a facelift but about diving into SEO research and utilizing various analytics tools to ensure smart, strategic content development. Today, my focus with Neoteryx is ongoing SEO research/content development, custom photography, copywriting, and serving as their HubSpot webmaster.
Testimonials
"As a digital marketing consultant, Joe Cashman brings a lot of skills and creative talent to the table! He has solid UI/UX design knowledge and a good eye for beautiful visuals. He also knows how to optimize our website for SEO to ensure we use the right search terms & messaging to engage and convert the right customers for our products. His photography and video skills have helped us elevate the look and feel of our site, and we always welcome his ideas for improving our other marketing channels as well. He is easygoing, great to brainstorm ideas with, and has become so knowledgeable about our business, that we think of him less as a consultant and more as an integral part of our marketing team!"
~Neoteryx Microsampling Solutions by Trajan
"Joseph goes beyond great web design: Joseph combines those talents with a business understanding, staying at the forefront of web IT development and innovative ideas. While at Neoteryx, our website looked great, was number one in searches, and was simply one issue less to worry about! Dependable."
~ Bert Rietveld, Neoteryx LLC Preseident
Overview
A Few Highlights
Blog Redesign
The previous Neoteryx blog was built on outdated HubSpot technology, which made updates complex and time-consuming. By migrating to a new, modern template, we streamlined the user experience, significantly boosted page speed, and improved overall site functionality—even if it meant letting go of some old features. This update ensures a smoother, faster, and more consistent experience for users, aligning the blog with current digital standards.
Before / After
Complete Site Migration to ACT 3.0
Migrating to the ACT 3.0 template significantly improved page loading speeds and created a more cohesive user experience.
Below the updated Product Resources page.
Before / After
Complete Site Migration to ACT 3.0 (Continued)
This upgrade also allowed us to leverage HubSpot's enhanced Brand Kit, which streamlined the site's overall design and branding consistency. The result is a faster, visually unified website that better serves its audience.
Below the updated Laboratory Directory page.
Before / After
Neoteryx Corporate Video
In partnership with http://www.singhdirector.co/ I co-directed the following video for Neoteryx.